The Chinese New Year is a Chinese festival celebrated at the turn of the lunisolar Chinese calendar. Tradition states that festival is a time to honor Gods and ancestors and the New Year starts with the fall of the new moon between January 21 and February 20.
2016 also marks the “Year of the Monkey” which is the ninth of the twele zodiac animals. The monkey possesses character traits as cleverness and curiosity.
The Jordan Brand brings out four products in this years limited collection, mixing a predominant black color with a kite-inspired graphics on both shoes and apparel. Hidden in the graphics are design cues to the Jordan V-outsole, fighter jets, kites and a basketball court. Of course it is.
The kite has a deep cultural meaning with promises of good luck and well wishes and originates with dream of flying. Which is well suited with the high flyers at the Jordan Brand.